Kyle Freund of Fairtrade International’s Communications Office is posting to Fairtrade on the Road from the Specialty Coffee Association of Europe’s (SCAE) annual conference in Maastricht, Netherlands. For more information on the SCAE Event, click here. Fairtrade staff are meeting with producers, traders, roasters and others at the event.
Being positioned next to the stands erected to hold fans at the Cup Tasting Competition, traffic at the Fairtrade booth ebbed and flowed all day. As each round of the competition ended, people streamed out and stopped by.
It’s often a guessing game to figure out what language you should begin with when you work at a show with people from all over europe.
This year, Benjamin from Max Havelaar France helped organize the Fairtrade presence at the SCAE Expo and a group of nine people from Fairtrade labelling organizations in Belgium, France, Switzerland, Austria, the United Kingdom and Fairtrade International.
We’re fortunate to have a team from all of these countries that can help visitors learn how to sell Fairtrade coffee, how to find adequate supply and build from there.